The United States retail market for nutritional supplements is highly fragmented and historically has grown rapidly, generating approximately $28.1 billion in 2010 calendar year retail sales. We believe that this growth was due to a number of factors, including:

• Interest in healthier lifestyles, living longer and living well.
• The publication of research findings supporting the positive health effects of certain nutritional supplements.
• The aging of the "Baby Boom" generation combined with the tendency of consumers to purchase more nutritional supplements and natural foods as they age.

Our competitive advantage is based on the following criteria:

• Research and Development and Quality Control
• Manufacturing Process
• Sales and Marketing